Social Media Post Types for Social Media Marketing

Ayushi Sharma

5 min readNov 9, 2021

Why should you use social media posts?

A. Attention

B. Trust and credibility

C. High response rate

D. High engagement rates

E. Personal Branding

F. Increase in reach to a new audience

1. Engagement posts

#Competitions

For these types of posts, you can use captions like,

1. Tag your best friend who behaves like this.

2. Comment below to win the hamper/earn a discount on this service

3. Post your food with Christmas decorations, your favorite food, your favorite book, etc, depending upon the niche.

4. Comment below to answer this quiz question and get a chance to be featured.

5. Post stories of this live event/webinar and tag us to win this free template.

#Polls

Polls are simply yes or no questions to

1. Get feedback on events or product-based businesses or services;

2. Know customer’s likes and dislikes;

3. Know what they are missing or what they want from you. For example — they might want to see the next video on food recipes for homemade samosas, the workout plan for back pain. When the content matches the audience’s needs, there is eventually higher reach and engagement.

4. Question-based polls to ask random things about your audience not necessarily related to your product directly. For example- if you are in the travel niche, you may ask them about the last trek they had been to and their experience in 1 or 2 sentences. Direct engagement helps to build trust in the community.

#Livestream

1. Go live on LinkedIn, Instagram, Facebook, YouTube, and other social networks to grow your presence. It lets your community be a part of your day even though they are not really there. Talk to them to make them feel that they belong there,

2. Answer the most common questions. This will help you make your existing community stronger and also reach out to a wider audience.

3. You can also use this as an opportunity to announce the winner of a recent competition and gift the hampers.

4. When you have a large audience, you can even use this method to collect leads for a free session.

Photo by <a href=”https://unsplash.com/@alexbemore?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText">Alexander Shatov</a> on <a href=”https://unsplash.com/s/photos/social-media?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText">Unsplash</a>

#Niche based Quizzes

Quizzes are the most interesting way of getting engagement. Clubbing these posts with giveaways works like the cherry on the cake. People are naturally drawn to things that give them something in return.

2. Awareness posts

# Product Posts

These are generally simple types of posts that come under the awareness category. You can use these to announce new products, their advantages, features, and their applications. You can also go ahead and explain the manufacturing process of a physical product. It helps to grow the knowledge and trust of the consumer. The most performing posts are usually the extra offers and discounts on the products in your catalog.

# News / Trending Posts

Share the latest trending news and articles based on products or services for your business. Make sure that these posts are relevant to the platform and your audience. This kind of post help you look like a master in your niche because you spread the word about the real-life changes. You grow your confidence in your audience by showing that you are well aware of the market.

Some ideas to present:
A. Did You Know?

B. Fact Of The Matter

C. Friday Facts

# Promotion of Blog or Articles

If you have written a new blog, article, book, or anything for which you need the reader’s time, you can put up an interesting excerpt and give them the link to your main content. These posts are usually used for directing traffic to the primary platform. These blogs can be used to give tips and pieces of advice using your products or services. In this way, you can let the consumer know the true benefits of the products and also the method to use it in order to solve their existing problem.

3. Fun based posts

# Behind the scenes

Finished products and results are fascinating. What’s really fun is all the efforts and fun that happen in order to layout the final plan.

For example -

a. Video clips and photos of team members working on a project or event preparation.

b. If you are a freelancer, you can share some personal memories that don’t pose an objection to your privacy.

# Memes

After having a stressful day, it is wonderful to watch simple posts that can make you smile. This is the most trending type of post which can be seen on social media today.

# User-Generated Content

People love to be promoted. They like their content to be promoted whether it is them exercising or giving a testimonial for your products and service. This will encourage your customers to share your posts and increase your reach.

# Quotes

Quotes are an interesting way of expressing a thousand emotions through a few words. Either you can write your own or you can simply quote the words of leaders belonging to your niche.

# Festivals/Holidays

Simply marketing your products repeatedly may drive people away. When you are building a community, it is essential to build trust with its members. Festivals give an opportunity to connect and grow the value of trust and togetherness.

Presentation of the above content:

1. Infographics

Key points to remember:

1. Decide the theme and color.

2. Make it very simple.

3. Don’t cluster too much data and display the message clearly.

4. Manage the design according to the platform and audience you want to reach out to.

2. Videos